Key UK Customer measures.
|
2006
|
2007
|
2008
|
2009
|
2010
|
|
Number of Customers
|
5,744,003
|
5,782,363
|
6,578,078
|
7,045,034
|
7,053,446
|
|
Number of Policies
|
6,294,051
|
6,364,633
|
7,413,979
|
7,886,412
|
8,053,293
|
|
% of our customers who agree we really care about them
|
66
|
72
|
75
|
76
|
74*
|
|
Complaints (reportable and non reportable) as a percentage of customers
|
0.69%
|
0.86%
|
0.82%
|
0.53%
|
0.47%
|
* Note: In 2010, the rating scale changed from correspondents answering 'strongly
agree' and 'agree' with the statement 'Do we really care
about you?' to correspondents answering 'very good' or 'good'
at this.