Campaigning on what matters.
At Legal & General, we recognise that the third sector (Charities, Social Enterprises,
Not for Profit organisations and Community Interest Companies) is an untapped source
of knowledge on the changing needs of society. We believe that this knowledge can
be brought into our business, particularly to assist our understanding of people’s
health and their ability to save money. This also helps the third sector to operate
in a sustainable and commercially viable way as traditional routes of funding become
harder to find.
We are working with our business managers to identify opportunities to work in this
way. Below is the framework that we are using in discussions to help us to make
better informed decisions.
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Our Approach
In 2009 we outlined the campaigns that we believe are important both to society
and to our business. Thank you to those of you who voted. By the end of 2010 we
had received the following votes:
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These are our selected campaigns because they
- Are in an area where we have scale and influence
- Have a dependency with broader society
- Enable us to better understand the impacts of fringe markets on our business.
We have a three-year strategy signed off and monitored by the CSR Committee in line
with each of our campaigns.
- In 2009 we focused on funding better research and developing stronger relationships
with third sector experts and to increase awareness of our work both externally
and with our employees
- In 2010 we focused on working with third sector partners on public affairs and
policy campaigning strategy on issues material to our business
- In 2011 we will focus on designing products, services and distribution partnerships
that solve issues or take advantage of opportunities in our markets. We will work
with our third sector partners on these developments.
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Now
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Emerging
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Maturity
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Fund programmes to better research and develop with Third Sector experts. Awareness
raising communications – both externally and for our staff
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Informed public affairs and policy campaigning
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Design products, services and distribution partnerships that solve issues or take
advantage of the opportunity directly. Indirectly solve/influence the issues through
investment positions or financial flows
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We are increasingly being recognised for this approach by the outside world.
Third Sector Online
Three Hands
Quanta Corporate Citizenship
The Social Brilliance Network
Evening Standard
In 2010 we also asked our third sector partners what it was like dealing with us
as a business and also what their concerns were for 2011. This is what they said
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Looking forward
There is no doubt that society is changing quickly and that traditional sources
of research can be supplemented by real insights from the third sector. We believe
that this insight continues to offer us a competitive advantage in our approach
to CSR and our businesses.
In 2011 we will be highlighting our emerging campaigns in the general insurance
marketplace with a new campaign on Home Safety.